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The Story of "It's So Deluxe"
This all started when...
Discord planned an update on their services with a new typeface under the name "GG Sans". Not only did that motivate me to design a new typeface for the DLE branding identity, but after three years of a redesigned logo similar to the one from 2015, I decided to tweak it. The proportions are still the same.
The creative process...
...all began with a tweaked logo by including ink traps, a clear view on the rounded corners, a straight terminal on the "e", etc. The tweaked logo was even designed while a new typeface was in the works. The new typeface very much takes inspiration from "GG Sans", but knowing that font quoted did not have any worldwide language support, I gave my new typeface Greek and Cyrillic support as mentioned in this video.
What's more?
To put it simply, the word "deluxe" is a fitting remark to describe the branding details, and the presence of the company - that is exactly where the "it's so deluxe" slogan came from.
DLE and the content within still withstands to this day.
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